I am reminded daily of how many core values are missing in this industry when I walk into a property. Integrity is an important value that should be placed at the top of the list.  I am sure most would agree there is a lack of such values these days. I am reminded of the United States Air Force core values that rang loud in my house years ago when my wife recited them over and over, trying to perfect them entering into service; “Integrity first, Service before self, and Excellence in all we do.”