It has long been said that when an organization changes its name, it is usually running from something rather than toward it. That old adage is finding renewed relevance within the mortgage field services industry, where the National Association of Mortgage Field Services—known for decades as NAMFS—has quietly attempted to reinvent itself as the National Asset Management and Field Services. The linguistic gymnastics of this rebrand have baffled even the most seasoned observers, as the name itself feels neither accurate nor . . .
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